Noel Edmonds is creating a radio station for pets

Pet radio
Chris Stoddard
Chris Stoddard

Noel Edmonds Launches 'Positively Pets' Radio Station

'Positively Pets' claims to be 'the world's first radio station exclusively for our animal chums'. The Independent reports that 'We love our pets. We want to share our world with our pets'. Does that extend itself to sharing with them the simple joy of a lazy Sunday afternoon sitting by the wireless? Noel Edmonds seems to think so; the TV presenter taking to Twitter to launch a new station titled 'Positively Pets', which claims to be "the world's first radio station exclusively for our animal chums".

A New Venture in Pet Entertainment

The internet radio station will join an entire series of similar channels as part of Positivity Radio World, which aims to create the world's first collection of positivity-focused internet radio stations, focused on news-free and commercial-free content moulded by its listeners. Though presumably 'Positively Pets' will be getting minimal feedback from its audience. This innovative approach to pet entertainment might remind pet owners of other unique stories, like the grumpy dog with a permanent scowl.

Supporting Pets in Unique Ways

This follows the launch of the 'Phone a Pet' service, in which Edmonds has set out to offer "positive words of appreciation and motivation" to those pets who may be feeling a little down in the dumps of late. Such initiatives highlight the importance of mental health in pets, similar to the efforts of organizations like Team Poundie in supporting animal shelters.

Edmonds' Career Shift and Controversy

His new career path comes off the back of news Deal or No Deal will be ending after 11 years on UK television screens, having amassed nearly 3,000 episodes. Edmonds has, however, announced he will remain with Channel 4; announcing plans for a new daytime series, as well as two new pilots. The presenter has also faced recent controversy, defending a tweet in which he suggested a cancer patient's illness could have been caused by a negative attitude. In the realm of pet care, such controversies are less common, but the well-being of pets, like ensuring a Staffordshire Bull Terrier lives a long life, remains a priority for many.

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