IKEA launches furniture range just for your pets

Ikea
Rens Hageman
Rens Hageman

If you’ve ever wished you and your dog could have matching fold-out couches, IKEA has you covered. And not in pet hair.

Fortune reports that the much-loved Swedish furniture company announced a line of pet products this month, designed specifically for the four-legged members of the family.

The Lurvig collection (which means “hairy” or “shaggy” in Swedish) includes items like dog beds and cat-scratch mats, but also turns popular IKEA pieces you may already own into hideaways for your furry companions.

The IKEA team worked with veterinarians to design the products for the home, as well as items like pet carriers, brushes, bowls, and leashes.

“It is quite important for Ikea to have a pet range that fits into our normal furniture range,” said Barbara Schäfer, Ikea’s Product Risk Assessment Leader who led the veterinary partnership. “As a pet owner I can say, so far, the normal pet products are quite ugly.”

The items are already in stock in U.S. stores but aren’t available to order online yet. But sit tight, there’s talk that all IKEA’s wares could soon be available through Amazon and Alibab.

Lurvig will launch in Canada, France, and Japan this autumn, followed by the U.K. in early 2018.

(Story source: Fortune)

Related posts

  • Pet thieves could be jailed for up to five years under new law in UK

    Pet thieves could be jailed for up to five years under new law in UK

    The Pet Abduction Act 2024 took effect on August 24 in England and Northern Ireland, and makes the theft of cats and dogs a specific offence.
  • Friends fur-ever: The dog and the binmen

    Friends fur-ever: The dog and the binmen

    A dog is brightening up the lives of bin workers by waiting every Friday to greet them on their weekly collection in east Belfast.
  • Nylon Dog Collars: Choosing the Right One for Your Dog

    Nylon Dog Collars: Choosing the Right One for Your Dog

    A collar is not only a tool for identification but also a means of keeping your dog safe and under control during walks.