{"title":"Dental Care","description":"\u003cp\u003ePlaque powders, dental treats and natural chews for cleaner teeth and fresher breath.\u003c\/p\u003e","products":[{"product_id":"pets-purest-large-deer-antler-chew","title":"Pets Purest Large Deer Antler Chew ★★★★","description":"\u003cp data-start=\"154\" data-end=\"250\"\u003e🦌 Nature’s toughest chew for the most determined dogs.\u003c\/p\u003e\n\u003cp data-start=\"252\" data-end=\"507\"\u003eGive your dog a treat that works as hard as they do — the \u003cstrong data-start=\"310\" data-end=\"336\"\u003eLarge Deer Antler Chew\u003c\/strong\u003e from Pets Purest. Made from 100% natural, hand-selected deer antlers, these long-lasting chews are a fantastic way to promote healthy teeth and satisfy chewing instincts.\u003c\/p\u003e\n\u003cp data-start=\"509\" data-end=\"706\"\u003ePerfect for medium to large dogs, this boredom-busting chew helps prevent plaque build-up and strengthens jaws — all without additives, preservatives, or processing. Just pure, wild-sourced antler.\u003c\/p\u003e\n\u003cp data-start=\"708\" data-end=\"974\"\u003e\u003cstrong data-start=\"708\" data-end=\"739\"\u003eWhy it’s good for your dog:\u003c\/strong\u003e\u003cbr data-start=\"739\" data-end=\"742\"\u003e🪥 Supports dental hygiene and freshens breath\u003cbr data-start=\"788\" data-end=\"791\"\u003e💪 Tough texture satisfies chewing urges and strengthens teeth\u003cbr data-start=\"853\" data-end=\"856\"\u003e🥩 Packed with natural minerals like calcium and phosphorus\u003cbr data-start=\"915\" data-end=\"918\"\u003e🌿 Naturally hypoallergenic — great for sensitive pups\u003c\/p\u003e\n\u003cp data-start=\"976\" data-end=\"1181\"\u003e\u003cstrong data-start=\"976\" data-end=\"1002\"\u003eWhy it’s good for you:\u003c\/strong\u003e\u003cbr data-start=\"1002\" data-end=\"1005\"\u003e✅ 100% natural with zero additives or mess\u003cbr data-start=\"1047\" data-end=\"1050\"\u003e✅ Long-lasting = better value per chew\u003cbr data-start=\"1088\" data-end=\"1091\"\u003e✅ Ethically sourced and sustainably harvested\u003cbr data-start=\"1136\" data-end=\"1139\"\u003e✅ No smell, no fuss — just clean chewing\u003c\/p\u003e\n\u003cp data-start=\"1183\" data-end=\"1297\"\u003e\u003cstrong data-start=\"1183\" data-end=\"1199\"\u003eIngredients:\u003c\/strong\u003e 100% Deer Antler. That’s it.\u003cbr data-start=\"1228\" data-end=\"1231\"\u003e\u003cstrong data-start=\"1231\" data-end=\"1242\"\u003eWeight:\u003c\/strong\u003e Approx. 90g\u003cbr data-start=\"1254\" data-end=\"1257\"\u003e\u003cstrong data-start=\"1257\" data-end=\"1274\"\u003eSuitable for:\u003c\/strong\u003e Medium to Large Dogs\u003c\/p\u003e\n\u003cp data-start=\"1299\" data-end=\"1444\"\u003eAt My Pet Matters, we believe a great chew should do more than just pass the time — it should support your dog’s health and wellbeing, naturally.\u003c\/p\u003e","brand":"Pets Purest","offers":[{"title":"Default Title","offer_id":47074278375739,"sku":"PP-ANTLER-01LG-UK-WS","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/1288\/5819\/files\/ezgif.com-gif-maker_58.jpg?v=1742570790"},{"product_id":"skippers-dental-fresh-training-treats-70g","title":"Skipper's Dental Fresh Training Treats 70g ★★★★★","description":"\u003cp data-start=\"191\" data-end=\"287\"\u003e🐾 \u003cem data-start=\"245\" data-end=\"287\"\u003eTasty bites that clean while they treat.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"289\" data-end=\"513\"\u003eAt \u003cstrong data-start=\"292\" data-end=\"310\"\u003eMy Pet Matters\u003c\/strong\u003e, we’re all about healthy treats with purpose — and these Dental Fresh Training Treats do just that. They’re more than just rewards; they’re your dog’s secret weapon for fresher breath and cleaner teeth.\u003c\/p\u003e\n\u003cp data-start=\"515\" data-end=\"973\"\u003e🦷 \u003cstrong data-start=\"518\" data-end=\"543\"\u003eSupports Oral Hygiene\u003c\/strong\u003e – Crunchy texture helps reduce plaque and tartar buildup\u003cbr data-start=\"600\" data-end=\"603\"\u003e🌿 \u003cstrong data-start=\"606\" data-end=\"625\"\u003eFreshens Breath\u003c\/strong\u003e – Peppermint, green tea extract, and activated charcoal keep your dog’s breath kissably fresh\u003cbr data-start=\"719\" data-end=\"722\"\u003e🍖 \u003cstrong data-start=\"725\" data-end=\"748\"\u003ePacked With Protein\u003c\/strong\u003e – Turkey, wild boar, and sweet potato for a lean, tasty bite\u003cbr data-start=\"809\" data-end=\"812\"\u003e🧪 \u003cstrong data-start=\"815\" data-end=\"841\"\u003eFunctional Ingredients\u003c\/strong\u003e – Designed to support gums and dental brightness naturally\u003cbr data-start=\"900\" data-end=\"903\"\u003e💚 \u003cstrong data-start=\"906\" data-end=\"929\"\u003eVitamins \u0026amp; Minerals\u003c\/strong\u003e – Supports total wellbeing beyond the mouth\u003c\/p\u003e\n\u003cp data-start=\"975\" data-end=\"1165\"\u003eEach bone-shaped treat is small enough for training but powerful enough to make a difference to dental health — and they’re delicious enough that your dog will never know it’s good for them.\u003c\/p\u003e\n\u003cp data-start=\"1167\" data-end=\"1201\"\u003eThese are a great go-to snack for:\u003c\/p\u003e\n\u003cul data-start=\"1202\" data-end=\"1346\"\u003e\n\u003cli data-start=\"1202\" data-end=\"1240\"\u003e\n\u003cp data-start=\"1204\" data-end=\"1240\"\u003eDaily dental care without the stress\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1241\" data-end=\"1285\"\u003e\n\u003cp data-start=\"1243\" data-end=\"1285\"\u003eTraining sessions that do more than reward\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1286\" data-end=\"1346\"\u003e\n\u003cp data-start=\"1288\" data-end=\"1346\"\u003eDogs of all sizes and breeds needing a breath of fresh air\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1348\" data-end=\"1351\"\u003e\n\u003cp data-start=\"1353\" data-end=\"1485\"\u003e\u003cstrong data-start=\"1353\" data-end=\"1381\"\u003eWhy your dog loves them:\u003c\/strong\u003e\u003cbr data-start=\"1381\" data-end=\"1384\"\u003e✔ Delicious meaty flavour\u003cbr data-start=\"1409\" data-end=\"1412\"\u003e✔ Crunchy texture = satisfying chew\u003cbr data-start=\"1447\" data-end=\"1450\"\u003e✔ Natural freshness with every bite\u003c\/p\u003e\n\u003cp data-start=\"1487\" data-end=\"1609\"\u003e\u003cstrong data-start=\"1487\" data-end=\"1512\"\u003eWhy you’ll love them:\u003c\/strong\u003e\u003cbr data-start=\"1512\" data-end=\"1515\"\u003e✔ No added nasties\u003cbr data-start=\"1533\" data-end=\"1536\"\u003e✔ Easy to carry \u0026amp; perfect for training\u003cbr data-start=\"1574\" data-end=\"1577\"\u003e✔ Supports oral health every day\u003c\/p\u003e","brand":"Skippers","offers":[{"title":"Default Title","offer_id":50032534094139,"sku":"FTT-DEN","price":4.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/1288\/5819\/files\/FTFreshBreath2_800x_af10900b-53cc-4f78-ae67-aa1026640a5d.jpg?v=1739808877"},{"product_id":"pets-purest-himalayan-cheese-bone-1-pack-100g","title":"Pets Purest Himalayan Cheese Bone (1 pack) 100g ★★★★★","description":"\u003cp data-start=\"153\" data-end=\"397\"\u003e\u003cstrong data-start=\"153\" data-end=\"182\"\u003eHealthy. Himalayan.\u003c\/strong\u003e\u003cbr data-start=\"182\" data-end=\"185\"\u003eThe Pets Purest Himalayan Cheese Bone is the chew your dog didn’t know they needed - until now. Handmade using traditional Himalayan methods, this 100% natural treat is crafted from yak milk and full of goodness.\u003c\/p\u003e\n\u003cp data-start=\"399\" data-end=\"817\"\u003e🧀 \u003cstrong data-start=\"402\" data-end=\"431\"\u003eRich in Calcium \u0026amp; Protein\u003c\/strong\u003e – Helps maintain strong teeth, bones, and muscles\u003cbr data-start=\"481\" data-end=\"484\"\u003e🦷 \u003cstrong data-start=\"487\" data-end=\"512\"\u003eSupports Oral Hygiene\u003c\/strong\u003e – Naturally scrapes away plaque and tartar\u003cbr data-start=\"555\" data-end=\"558\"\u003e⏳ \u003cstrong data-start=\"560\" data-end=\"581\"\u003eLong-Lasting Chew\u003c\/strong\u003e – Keeps even determined chewers satisfied and engaged\u003cbr data-start=\"635\" data-end=\"638\"\u003e🐶 \u003cstrong data-start=\"641\" data-end=\"660\"\u003eNaturally Tasty\u003c\/strong\u003e – No nasties, just irresistible cheesy flavour\u003cbr data-start=\"707\" data-end=\"710\" data-is-only-node=\"\"\u003e🌿 \u003cstrong data-start=\"713\" data-end=\"749\"\u003e100% Natural \u0026amp; Preservative-Free\u003c\/strong\u003e – Made with yak milk, lime juice, and a pinch of salt. That’s it.\u003c\/p\u003e\n\u003cp data-start=\"819\" data-end=\"978\"\u003ePerfect for dogs that love to chew (but deserve better than rawhide), this bone is hard enough to last, but safe enough to soften as your dog works through it.\u003c\/p\u003e\n\u003cp data-start=\"980\" data-end=\"1226\"\u003eAt \u003cstrong data-start=\"983\" data-end=\"1001\"\u003eMy Pet Matters\u003c\/strong\u003e, we love treats that pull double duty — tasty \u003cem data-start=\"1048\" data-end=\"1053\"\u003eand\u003c\/em\u003e healthy. This chew gives your dog a reason to stay busy, while helping support their dental and nutritional health. No artificial stuff. No mess. Just pure cheesy goodness.\u003c\/p\u003e","brand":"Pets Purest","offers":[{"title":"Default Title","offer_id":50116895965499,"sku":"PP-CHEEBN-01LG-UK-WS","price":8.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/1288\/5819\/files\/Himalayan_Yak_Chew_Cheese_Bone_Pets_Purest.jpg?v=1742486859"},{"product_id":"pets-purest-small-natural-antler-chew-two-pack","title":"Pets Purest Small Natural Antler Chew - Two Pack ★★★★","description":"\u003cp data-start=\"190\" data-end=\"246\"\u003e\u003cstrong data-start=\"190\" data-end=\"246\"\u003eNaturally Tough, Wildly Tasty – Perfect for Chewers!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"248\" data-end=\"436\"\u003eLooking for a chew that’s tough, safe, and actually \u003cem data-start=\"300\" data-end=\"306\"\u003egood\u003c\/em\u003e for your dog? Meet the Pets Purest Small Natural Antler Chews – an all-natural, long-lasting solution to your pup’s need to gnaw.\u003c\/p\u003e\n\u003cp data-start=\"438\" data-end=\"630\"\u003eSourced from naturally shed deer antlers, these chews are packed with benefits. They're completely unprocessed, eco-friendly, and full of minerals that support healthy teeth, gums, and joints.\u003c\/p\u003e\n\u003cp data-start=\"632\" data-end=\"1101\"\u003e🦴 \u003cstrong data-start=\"635\" data-end=\"673\"\u003e100% Natural \u0026amp; Sustainably Sourced\u003c\/strong\u003e – Just pure antler, nothing else\u003cbr data-start=\"706\" data-end=\"709\"\u003e🧼 \u003cstrong data-start=\"712\" data-end=\"738\"\u003eCleans Teeth Naturally\u003c\/strong\u003e – Helps scrape away plaque as your dog chews\u003cbr data-start=\"783\" data-end=\"786\"\u003e🦴 \u003cstrong data-start=\"789\" data-end=\"820\"\u003eRich in Collagen \u0026amp; Minerals\u003c\/strong\u003e – Supports joint health and strong teeth\u003cbr data-start=\"861\" data-end=\"864\"\u003e🐶 \u003cstrong data-start=\"867\" data-end=\"902\"\u003ePerfect for Small \u0026amp; Medium Dogs\u003c\/strong\u003e – A healthy challenge for moderate chewers\u003cbr data-start=\"945\" data-end=\"948\"\u003e🧠 \u003cstrong data-start=\"951\" data-end=\"975\"\u003eStimulates \u0026amp; Soothes\u003c\/strong\u003e – Great for boredom, anxiety, and calming chewers\u003cbr data-start=\"1025\" data-end=\"1028\"\u003e🌿 \u003cstrong data-start=\"1031\" data-end=\"1057\"\u003eOdour-Free \u0026amp; Mess-Free\u003c\/strong\u003e – Clean chewing without the stink or stains\u003c\/p\u003e\n\u003cp data-start=\"1103\" data-end=\"1292\"\u003eThese chews are ideal for dog owners who want a safe, natural alternative to rawhide or plastic toys. Each pack includes two antlers, so you’ll always have a backup when one gets too loved.\u003c\/p\u003e\n\u003cp data-start=\"1294\" data-end=\"1476\"\u003eAt \u003cstrong data-start=\"1297\" data-end=\"1315\"\u003eMy Pet Matters\u003c\/strong\u003e, we believe in treats that don’t just entertain — they do something good too. These antler chews are more than a toy; they’re part of your dog’s health routine.\u003c\/p\u003e\n\u003chr data-start=\"1478\" data-end=\"1481\"\u003e\n\u003cp data-start=\"1483\" data-end=\"1645\"\u003e\u003cstrong data-start=\"1483\" data-end=\"1645\"\u003eSupervision advised during chewing. Not suitable for puppies or dogs with dental issues. Always choose a chew that suits your dog’s size and chewing strength.\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr data-start=\"1647\" data-end=\"1650\"\u003e\n\u003cp data-start=\"1652\" data-end=\"1930\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e \u003c\/p\u003e","brand":"Pets Purest","offers":[{"title":"Default Title","offer_id":50121047114043,"sku":"PP-ANTLER-02SM-UK-WS","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/1288\/5819\/files\/ezgif.com-gif-maker_62.jpg?v=1742571369"},{"product_id":"pets-purest-natural-plaque-removal-powder-100g-pouch","title":"NEW! Pets Purest Natural Plaque Removal Powder 100g Pouch","description":"\u003cp\u003e\u003cstrong\u003ePets Purest Plaque Removal Powder\u003c\/strong\u003e is a 100% natural, seaweed-based supplement designed to reduce plaque, tartar, and bad breath. Simply sprinkle the powder onto your pet's daily food to support healthy gums and cleaner teeth without the need for stressful brushing.\u003cstrong data-start=\"985\" data-end=\"1009\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✔ Stress-free dental care without brushing.\u003c\/span\u003e\u003cbr data-start=\"1812\" data-end=\"1815\"\u003e\u003cspan\u003e✔ Noticeably fresher breath in weeks.\u003c\/span\u003e\u003cbr data-start=\"1852\" data-end=\"1855\"\u003e\u003cspan\u003e✔ Healthier gums, cleaner teeth, and a happier pet.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong data-start=\"984\" data-end=\"1010\"\u003eWhy it’s good for you:\u003c\/strong\u003e\u003cbr data-start=\"1010\" data-end=\"1013\"\u003e✅ 100% natural — no additives, no preservatives\u003cbr data-start=\"1060\" data-end=\"1063\"\u003e✅ Easy-to-use powder — just add to meals\u003cbr data-start=\"1103\" data-end=\"1106\"\u003e✅ Trusted by thousands of pet owners across the UK\u003cbr data-start=\"1156\" data-end=\"1159\"\u003e✅ Safe for daily use\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDaily wellness, lifelong happiness!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAt My Pet Matters, we only stock products we’d use with our own pets — natural, effective, and crafted with love and science.\u003c\/p\u003e","brand":"Pets Purest","offers":[{"title":"Default Title","offer_id":51471782707515,"sku":"PP-PLAQPW-0100-UK-WS","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/1288\/5819\/files\/Plaque_Remover.png?v=1789479858"}],"url":"https:\/\/mypetmatters.co.uk\/collections\/dental-care.oembed","provider":"My Pet Matters","version":"1.0","type":"link"}